When Jeff Bezos was chief govt of Amazon, he took an arms-length stance towards the firm’s affairs in Washington. He not often lobbied lawmakers. He testified solely as soon as earlier than Congress, below the risk of subpoena.

Andy Jassy, Mr. Bezos’ successor, is making an attempt a distinct method.

Since turning into Amazon’s chief govt final July, Mr. Jassy, 54, has visited Washington at the very least thrice to traverse Capitol Hill and go to the White House. In September, he met with Ron Klain, President Biden’s chief of workers. He has referred to as Senator Chuck Schumer, the Democratic majority chief, to foyer in opposition to antitrust laws and talked with Senator Tim Kaine, a Democrat from Virginia, about Amazon’s new company campus in the state.

“He was very inquisitive,” stated Mr. Kaine, who met with Mr. Jassy at the Capitol in September and spoke with him by telephone final month. Mr. Jassy was diplomatic relatively than out to “bowl you over” by “force of personality,” Mr. Kaine stated, and got here ready with information of the lawmaker’s committee assignments.

Mr. Jassy’s actions in Washington are an indication of a brand new period taking form at Amazon. The govt, who joined the firm in 1997 and constructed its Amazon Web Services cloud computing enterprise, adopted Mr. Bezos’ footsteps for years and was considered as certainly one of his closest lieutenants. The succession final 12 months was largely seen as a continuation of Mr. Bezos’ tradition and strategies.

But Mr. Jassy has quietly put his personal imprint on Amazon, making extra adjustments than many insiders and firm watchers anticipated.

He has drilled into key components of the enterprise that Mr. Bezos pushed off onto deputies, particularly the logistics operations. He has admitted that Amazon overbuilt and wanted to chop prices, closing its bodily bookstores and placing some warehouse enlargement plans on ice. He has began a tumultuous overhaul of management. And whereas he has reiterated the firm’s opposition to unions, he has additionally struck a extra conciliatory tone with Amazon’s 1.6 million staff.

The starkest distinction with Mr. Bezos might the new chief govt’s much more hands-on method to regulatory and political challenges in Washington.

Mr. Jassy has engaged extra with the scrutiny on Amazon’s broader function as an employer and in society, past serving clients, stated Matt McIlwain, a managing accomplice at Seattle’s Madrona Venture Group, which was an early investor in the firm.

“I think those kinds of things do matter more to Andy,” stated Mr. McIlwain, who has recognized Mr. Bezos and Mr. Jassy for greater than 20 years. “Jeff has more of a libertarian mind-set.”

Mr. Jassy’s efforts could also be born of necessity. Political leaders, activists and teachers are taking a better have a look at Amazon due to its dominance. The firm has responded by increasing its lobbying equipment in Washington, spending $19.3 million on federal lobbying in 2021, in contrast with $2.2 million a decade earlier, in accordance with OpenSecrets, which tracks affect in Washington.

Its challenges are mounting. The Federal Trade Commission, which is led by the authorized scholar Lina Khan, is investigating whether or not Amazon violated antitrust legal guidelines. Last 12 months, Mr. Biden threw his assist behind Amazon staff who have been making an attempt to unionize; he has since hosted a union organizer from an Amazon warehouse in the Oval Office. And Congress might vote quickly on an antitrust invoice that may make it more durable for Amazon to favor its personal manufacturers over these provided by rivals on its website.

An Amazon spokeswoman, Tina Pelkey, pointed to a earlier firm assertion that stated Mr. Jassy “meets with policymakers on both sides of the aisle regarding policy issues that could affect our customers.” The firm declined to make Mr. Jassy obtainable for an interview.

Mr. Bezos’ ambitions in Washington was largely social. His possession of The Washington Post introduced him to the metropolis, the place he purchased a mansion in the Kalorama neighborhood. But Amazon’s Washington workplace workers generally didn’t know when he was on the town. An Amazon workforce led by Jay Carney, a former White House press secretary, fought to insulate Mr. Bezos from the firm’s critics.

Mr. Jassy — who was in the Republican Club as an undergraduate at Harvard and has donated lately to business-friendly Democrats — made serving to Amazon navigate the regulatory panorama a precedence proper out of the gate. After Mr. Bezos introduced that he was stepping down as Amazon’s chief final 12 months, Mr. Jassy summoned a bunch of firm executives for a briefing on the antitrust combat, two folks with information of the gathering stated.

In August, Mr. Jassy appeared at a White House summit on cybersecurity. In September, he crisscrossed Capitol Hill to fulfill with all 4 members of congressional management. He additionally referred to as on Democratic senators from Washington State, the place Amazon has its headquarters, and a Republican senator from Tennessee, the place the firm has expanded its logistics operations.

Some Democrats pushed Mr. Jassy to let Amazon staff unionize and resist state abortion restrictions, stated an individual with information of the conversations, which have been reported earlier by Politico. Representative Kevin McCarthy, the Republican chief, informed Mr. Jassy to give attention to constructing merchandise and to remain out of contentious political and social points, an individual with information of the assembly stated.

A spokesman for Mr. McCarthy declined to touch upon the assembly.

That identical week, Mr. Jassy met with Mr. Klain at the White House, two folks with information of the assembly stated. They mentioned the state of the financial system and different points, certainly one of the folks stated.

A White House official stated Mr. Klain repeatedly met with chief executives and labor leaders, principally by telephone however generally in individual.

Amazon’s most fast regulatory risk is the proposed American Innovation and Choice Online Act, which might cease massive digital platforms from giving their very own merchandise preferential therapy.

One of the invoice’s Democratic co-sponsors, Senator Mark Warner of Virginia, met with Mr. Jassy in Washington in December and mentioned China’s affect over expertise. In one other assembly this 12 months in Seattle, Mr. Warner stated, he informed Mr. Jassy that he was involved about how Amazon may copy the merchandise of retailers that used its web site.

Mr. Jassy is “going to be somebody who will probably be more engaged in these policy disputes with D.C. than Bezos was as founder,” Mr. Warner stated.

Amazon has opposed the laws, arguing that the firm already helps the small companies promoting merchandise on its website. It has stated that if the invoice passes, it might be pressured to desert the promise of fast supply at the coronary heart of its Prime subscription service. Senator Amy Klobuchar, the Minnesota Democrat behind the invoice, has referred to as the concept that it could “outlaw” Amazon Prime a “lie.”

Mr. Jassy has additionally mentioned Amazon’s opposition to antitrust proposals with lawmakers and Commerce Secretary Gina Raimondo, whom he knew from attending Harvard at the identical time, folks conversant in the matter stated. Mr. Jassy informed Ms. Raimondo about Amazon’s issues with new antitrust laws in Europe that it believes unfairly goal its enterprise, certainly one of the folks stated. Ms. Raimondo has criticized the European legal guidelines, saying they’ve a disproportionate impression on U.S. tech firms.

A Commerce Department spokeswoman stated Ms. Raimondo supported the proposed U.S. antitrust laws and had spoken with Mr. Jassy. The spokeswoman declined to touch upon their conversations.

As Amazon faces the risk of a federal antitrust lawsuit and continued skepticism of its energy, Mr. Jassy could also be a potent advocate for the firm, stated Daniel Auble, a senior researcher at OpenSecrets.

“Not many lobbyists would be able to sit down with — or even get a call with — most of the members of congressional leadership at all,” he stated. “But of course the C.E.O. of Amazon can get them all on the phone.”


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