Early in November, Twitter’s roughly 7,500 workers acquired a terse electronic mail from a generic tackle: “In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global work force.” The word was signed “Twitter.” On Nov. 3, some individuals at the corporate acquired emails indicating they might be laid off the subsequent day.

That evening, Ms. Solomon, her husband and some colleagues headed to Dots Cafe Portland, a lounge on Clinton Street. Phones had been on the desk, face up, she mentioned. As the work associates talked, they tapped away at their telephones, participating in chats on the Signal app with colleagues in London, Seattle and San Francisco. Messages like “I got hit” had been flying throughout screens, Ms. Solomon recalled. “You were seeing your co-workers drop like flies,” she mentioned.

By the subsequent afternoon her workforce of about 10 engineers was diminished to 4. Ms. Solomon and her husband had survived the spherical of layoffs. The subsequent week, she recalled, she awaited additional route from Mr. Musk or the brand new govt workforce. Nothing got here, she mentioned, besides for an electronic mail alerting workers that distant work would now not be permitted, with few exceptions.

Many workers discovered of Mr. Musk’s priorities by watching his Twitter feed, the place he posted regularly about firm enterprise to his greater than 100 million followers. On Nov. 5, he complained in regards to the platform’s search perform: “Search within Twitter reminds me of Infoseek in ’98! That will also get a lot better pronto,” he wrote. That identical day, he tweeted: “Twitter will soon add ability to attach long-form text to tweets, ending absurdity of notepad screenshots.”

That was greater than Ms. Solomon and lots of of her colleagues had heard internally. “Radio silence,” she mentioned. She started to vent her frustration on Twitter.

One of her first tweets on this vein got here on Nov. 6, shortly after Mr. Musk introduced a brand new rule for Twitter customers in a tweet: “Any name change at all will cause temporary loss of verified checkmark,” he wrote. He had posted that message after many individuals on Twitter had modified their names to variations on Mr. Musk’s title, most of them mocking.


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