85% of merchants see crypto payments as a way to reach new prospects: Survey

While the market goes regular, the crypto ecosystem continues to develop as merchants innovate and undertake cryptocurrency payments of their quest to acquire new prospects. 

Data platform PYMNTS collaborated with Bitpay to survey merchants, in an try to perceive the tendencies on what the members anticipate from digital currencies and their impact on payments and companies. 

In the report titled “Paying With Cryptocurrency,” the researchers discovered that amongst companies with an annual revenue of $1 billion, 85% are adopting crypto payments to discover and acquire new prospects. On the opposite hand, 82% of all of the merchants who participated within the survey cited crypto’s elimination of middlemen as their purpose for accepting it as a fee technique.

Apart from these, the outcomes additionally confirmed that 77% of the surveyed merchants are additionally drawn to accepting crypto as a result of of decrease transaction charges. According to the report, the charges for processing crypto transactions are round 1%. This is far decrease than the same old charges from 1.5% to 3.5% charged by different fee choices like bank cards.

While most of the report exhibits constructive views on crypto, some merchants report that technical boundaries and challenges nonetheless get of their way of adopting crypto payments. Of the merchants that don’t settle for crypto but, 68% mentioned that it’s because of the challenges that they face within the implementation of the expertise on the checkout.

Related: Crypto extra well-liked than mutual funds amongst millennials, survey exhibits

Despite the crypto winter, a report revealed by Cointelegraph Research in June confirmed that a wide selection of firms coming from numerous industries has already built-in crypto fee choices. From leisure platforms like to journey reserving platforms, the crypto ecosystem continues to broaden as international adoption progresses.

In the identical month, Ben Caselin, an government at buying and selling agency AAX, advised Cointelegraph that regardless of the bearish market, Bitcoin (BTC) adoption and Metaverse growth continues to advance. According to Caselin, that is a good alternative for companies who’re wanting to faucet into the crypto ecosystem.